RFM Analysis in Alteryx

Hello friends!! today we’ll be learning to do RFM analysis in Alteryx. I’ve attached the Alteryx workflow for download and reuse. The workflow is reusable to calculate the RFM or tweak the workflow logic in RFM algorithm.

RFM (recency, frequency, monetary) analysis is a marketing technique used to determine quantitatively which customers are the best ones by examining how recently a customer has purchased (recency), how often they purchase (frequency), and how much the customer spends (monetary) read more

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